04 May GYG Summit Week 2026 at Ampere Garden, Berlin

GetYourGuide’s Summit Week ’26 brought the global team together in Berlin for an inspiring week of exchange, collaboration, and shared experiences. Highlights included high-impact industry keynotes, panel discussions, and interactive workshops - all aimed at building stronger connections with travelers and suppliers.

C-TO-BE delivered three interactive Sales Labs under the theme The Art of High Impact Sales Conversations for GetYourGuide's Account and Regional Managers from the Americas, EMEA, and APAC. The focus: team building, engaging formats, and fresh, practical input tailored to experienced sales professionals.

Key focus areas:

• Storytelling Framework – A clear, easy-to-apply framework adaptable across different customer types
• Storytelling Tools – Practical tools to turn product features into compelling value narratives
• Adaptability – Strengthening confidence in navigating challenging moments in sales conversations

A big thank you to our outstanding C-TO-BE trainers Molly Ng - an experienced intercultural trainer with a focus on storytelling in sales and Cornelia Decher an expert in challenging sales conversations as well as Christian Wunderlich for his valuable input.

Special thanks also to Shehmir Shaikh for the excellent and seamless organization of the sales training from start to finish. Anyone who has organized a format like this knows the level of effort involved. Many thanks as well to Chris Hohorst, Martina Pavan, Sweta Desai, Laura von der Heyde, Pailin Srichai, and Gloria Waechter for their valuable input and great support throughout the sessions.

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