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Take the chair!

Since 2002, we have supported companies and organizations with consulting, coaching and training. We accompany change projects and facilitate your workshops. We offer a comprehensive range of services in the areas of Organizational Development, Management Training, Business Coaching, and Better Negotiating.

> You can find our portfolio here.


TAKE THE CHAIR! is our guiding principle. It means "taking responsibility", which we think fits our mission. We take responsibility for the success of the training in your companies, while the participants take responsibility for themselves. 

We look forward to meeting you! Jutta Portner, Agnes Kosmalski, Nina Trajanovska, & the team at C-TO-BE

Whether you want to develop your managers, train your sales staff, get your buyers in shape or "just" find an excellent coach for personal, one-on-one coaching, C-TO-BE is the right place for you.

MAIN TOPICS

> Organizational Development
> Management Training
> Business Coaching
> Better Negotiating

Contact us for a consultation. We will put together the right package, taking into account the existing knowledge of your employees, the time you want to invest, and, of course, your budget. With locations in Munich and Berlin, we are happy to assist you.

BETTER NEGOTIATION

C-TO-BE is one of the leading institutes for the establishment of a cooperative negotiation style in your company. We have expertise.
We have been training national and international negotiators for over 20 years. Whether you are a managing director, a project manager, a buyer, or a sales manager: Professionalize your negotiation skills with us. It's worth it.
We offer you:

> Negotiation Consulting
> Negotiation Intelligence
> Negotiation Training
> Negotiation Coaching
> Deal Labs

 

Open TrainingS

Munich area | €1,890 per person
> Better Negotiating 1 - Essentials (24–25 Sept 2026) 
> Better Negotiating 2 - Advanced (22–23 Oct 2026)

NEWS

We are currently offering these new training programs for you.
"Global Deals – Negotiating Internationally"
"Shift Focus – Solutions in Sight"
"Mental Heath: Looking Out Instead of Looking Away"
We report on current topics in our blog - take a look!
2026
16
July
Blogbeitrag Juli 2026 EN .png

Negotiation Tactic “Now or Never” – When the Train Is Supposedly About to Leave

“If you don’t get on now, the train will be gone.” Few images describe the Now-or-Never tactic better. The train is standing there. The doors are...
Read more
2026
01
July
Blogbeitrag Salami Taktik Juli 2026 EN.png

The Salami Tactic in Negotiations: One Slice at a Time

The most expensive sentence in a negotiation is often: "It's just a small thing." Why? Because small requests rarely stay small. That's exactly what the Salami Tactic...
Read more
2026
24
June
Blogpost Juni 2026 Good Cop Bad Cop EN.png

Good Cop, Bad Cop: The Oldest Double Act in Negotiation

Do you know Aesop's fable The Sun and the Wind? The sun and the wind argue over which of them can persuade a traveler wearing a coat to take it off. They agree that...
Read more

Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
© C-TO-BE. THE COACHING COMPANY | Seeuferstraße 59 | 82541 Ambach - Münsing | Tel.: +49 172 83 16 701 | welcome@c-to-be.de