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Intercultural Competence in the USA

Participants are sensitized to cultural differences and similarities between Germany and the USA. They come to terms with their own cultural imprint and learn about the most important American and German cultural standards. They recognize the impact of these cultural differences on communication and cooperation in a corporate context. As a focal point we work out the differences and synergy potentials between companies in the USA and Germany.

Target Group
Employees who have working contacts with internal/external American stakeholders, collaborate on a virtual level or take business trips to the USA.
Aim of the Training

  • You will learn to be able to act under intercultural conditions in order to effectively achieve your goals abroad.
  • You will acquire a basic knowledge of Americans (culture and way of working) and the differences to your own cultural environment
  • You will prepare yourself for concrete situations in the American business world in order to make appropriate decisions.
  • You will acquire intercultural knowledge that will prepare you for professional and private interactions with American colleagues and partners.
  • You will learn coping strategies for realistic conflict situations between the American and your own culture.

Contents of the Training

Country Culture USA

  • The cultural values of the USA: A brief overview
  • Successful communication with Americans
  • Current practical tips for successful e-mail communication
  • Telephone calls and web conferences
  • Culturally appropriate structure of arguments and conversations
  • Addressing mistakes professionally: Giving and taking feedback
Corporate Culture USA
  • Values and hierarchies in American companies
  • Best practice: Dealing with employees and colleagues
  • American leadership and working styles
  • Current tips & strategies for contact with US customers
  • Presentations and meetings: Small differences with a big impact
  • Cultural peculiarities in negotiating
  • Successful project management between Germany and the USA

On-site in the USA, secondment & dealing with critical situations
  • What should you keep in mind for your trip to the USA?
  • From the field: Dos & Don'ts for invitations in business and private life
  • Building trust
  • Sexual Harassment, expensive court cases, security, religion, and other stumbling blocks

Trainer input, practical simulations of dialogues and discussions in groups, practical exercises on concrete situations from the business environment, basic survival tips, and list of Dos & Don'ts.
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Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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