"You get what you negotiate, not what you deserve." Herbert Thaler, an Austrian, studied Wood Technology and Wood Management. After holding various positions in international sales, general management, and as a member of the management team at UPM Austria GmbH, he has been supporting managing directors, entrepreneurs, and sales teams since 2017 in strategically important business negotiations.

His focus lies on developing successful negotiation strategies, optimizing sales processes, and building sustainable negotiation capabilities. Through his Herbert Thaler Negotiation Success System, he helps companies achieve better business outcomes while maintaining and strengthening long-term business relationships. As a lecturer at Salzburg University of Applied Sciences, Herbert Thaler combines academic insights with extensive practical experience, sharing his negotiation expertise with students. He lives in Laakirchen, Austria, near Lake Traunsee.