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- Better Negotiating
Redefining Negotiation Capability – Negotiating in the Age of AI
Negotiation Intelligence
Negotiation Intelligence stands for the integration of scientifically grounded negotiation expertise, strategic planning, industry experience, and modern technology. We support organizations in developing Negotiation Intelligence as a key success driver for negotiations at every critical moment.
AI can enhance negotiation success in multiple ways:
If you already use AI in your processes, these tools can be seamlessly integrated as well.
AI can enhance negotiation success in multiple ways:
- Deepening individual negotiation capability as a training partner (e.g. a text- or voice-based [MR1] counterpart for challenging negotiation scenarios) and as an evaluation tool to assess negotiation outcomes.
- Supporting organizational negotiation processes as an assistant in pre-negotiation preparation, a back-table bot during negotiations, and a feedback coach after the negotiation.
If you already use AI in your processes, these tools can be seamlessly integrated as well.
The three pillars of Negotiation Intelligence
- Strong individual negotiation capability remains essential. Successful negotiators are those who have truly learned how to negotiate. This enables them to prepare systematically, recognize tactics, and remain composed under pressure.
- We help you build negotiation structures at the organizational level. Shared processes and a common negotiation language make success repeatable. Without structure, short-term effectiveness suffers—and in the long term, there is no foundation for sustainable improvement.
- We support the targeted and effective use of AI in negotiations. AI is applied where it delivers real impact. It brings clarity and speed to negotiations without replacing human judgment. Negotiation efficiency increases most when AI is used by skilled negotiators and embedded in structured
Schedule a non-binding conversation to discuss our offering and your specific needs.
We look forward to hearing from you.
Who we are
Jutta Portner – Expert in managing complex negotiations, author of three publications on negotiation leadership, closely affiliated with leading U.S. universities, and Managing Director of C-TO-BE since 2002.
Dr. Markus Rarbach – Senior Advisor with an engineering background and extensive industry experience in large-scale projects, innovation and M&A. With over 20 years of negotiation experience in international major projects, specializing in structured negotiation management within organizations and the integration of AI into negotiation processes.
Julien Portner – Junior Consultant and our technology and AI expert, with extensive sales experience ranging from start-ups to global corporations. Your first point of contact.
Jutta Portner – Expert in managing complex negotiations, author of three publications on negotiation leadership, closely affiliated with leading U.S. universities, and Managing Director of C-TO-BE since 2002.
Dr. Markus Rarbach – Senior Advisor with an engineering background and extensive industry experience in large-scale projects, innovation and M&A. With over 20 years of negotiation experience in international major projects, specializing in structured negotiation management within organizations and the integration of AI into negotiation processes.
Julien Portner – Junior Consultant and our technology and AI expert, with extensive sales experience ranging from start-ups to global corporations. Your first point of contact.
We report on current topics in our blog - take a look!
Book tips
For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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