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What Do You Stand For? The Brand 'I'. Convincing Through Professional Appearance 

Personal Branding

You have already proven your professional qualifications.

Self-confidence in appearance and sovereignty in dealing with customers is expected of you as a representative in your company.
In this training, you develop an individual appearance concept after an analysis of your personal effect. With the help of an action plan, you will optimize your competencies on the way to becoming a confident personality. The planning of concrete steps serves as a helpful guide.

Contents of the Training

  • Development of a personal branding concept:
  • Analysis of one's own appearance: becoming aware of one's own competence and impact.
  • Increasing self-confidence and personal charisma through video training: comparison of self-image/image of others
  • Developing and using the brand ICH® (brand core/brand motor/brand mantra)
  • Planning personality marketing activities
  • Professional networking: building and expanding business relationships

Your benefit
  • Create a clear profile: Be amazed about yourself!
  • More self-awareness: You know your unique selling points, what makes you stand out, and what drives you forward
  • Higher appreciation of your performance: You bring your performance to the point in a highly condensed way
  • Align the compass needle: Based on your brand core, you make future decisions
  • Your airbag effect: How to protect yourself from demands and criticism that do not suit you. he personal checklist
  • Video-supported training with a high proportion of exercises

Trainer input, video training, development of individual USPs, feedback on self-image/image of others, and group/individual work


Do you have any questions? Feel free to contact us!
We report on current topics in our blog - take a look!

Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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