You are here: C-TO-BETeamXiang Hong Liu

Trainer, Consultant, & Coach 

Xiang Hong Liu

Xiang Hong Liu was born and raised in Nantian, Zhejiang Province, China, until she moved to Germany as a teenager after a brief period of living in Taiwan. Since then, she has been navigating between German and Chinese cultures. Xiang Hong has been self-employed as a trainer, consultant, mediator, and systemic coach in an international context since 2003. With a degree in International Business Administration, she has extensive management and project experience in globally operating companies such as the Tyco Group. As a guest lecturer at the Baden-Wuerttemberg Cooperative State University (DHBW), she teaches the "Southeast Asia Success Seminar". Xiang Hong resides in Munich and is regularly active in China as well.
Main Topics
  • Design and Implementation of Leadership Development Programs
  • Accompanying Change Projects
  • Executive, Individual, and Team Coaching in an International Context
  • Intercultural Competence Development and Training
  • Working in Joint Ventures
  • Design and Implementation of Assessment centers in Asia
  • Implementation of 360°Feedback, Employee Satisfaction Survey in Asia
  • Company Transformation and Post-merger Integration (German/Chinese)
  • Negotiating with Chinese Business Partners
Trainer and Consultant Qualification 
  • Training as an auditor
  • Training as a project manager PMF "Level D"
  • Certified trainer for the DISG personality model
  • Certified trainer for "The international Profiler"
  • Certified trainer for "9 Levels Values Systems"
  • Certified trainer for "Culture in the Workplace Questionnaire" by Geert Hofstede

Professional Development
  • International project experience: China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Japan, Korea, India, United Arab Emirates, USA, South Africa, Mexico, and Europe 
  • 2001 - 2004 Studies in international business administration

Training Languages
German, English, and Chinese
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Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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