Social Selling

Contents of the Training

Understanding Social Selling in Modern Sales

• Social selling as part of today’s sales strategy 
• The new customer journey: buyers engage before the first sales conversation 
• Building credibility and trust digitally 
• Using social media as an active sales channel 

Building a Strong Professional Presence

• Optimizing LinkedIn profiles for visibility and credibility 
• Positioning yourself clearly as an expert in your field 
• Identifying and targeting relevant customer groups 
• Increasing visibility through strategic activity and engagement 

Creating Visibility Through Relevant Content

• Creating content that builds trust and relevance 
• Delivering value instead of self-promotion 
• Storytelling in B2B sales communication 
• Using engagement strategically to increase reach and visibility 

Developing Digital Customer Relationships

• Building meaningful and relevant business connections 
• Turning networks into valuable customer relationships 
• Professional digital outreach and communication 
• Strengthening trust through consistent online presence 

Integrating Social Selling into the Sales Process

• Identifying potential customers within digital networks 
• Developing leads through digital touchpoints 
• Moving from online interaction to sales conversations 
• Combining social selling with traditional sales activities 

 
Methods
Hands-on LinkedIn exercises, live profile optimization, content creation workshops, messaging exercises, engagement practice, best-practice analyses, and practical implementation tasks directly linked to participants’ day-to-day sales activities.

Do you have any questions? Please feel free to contact us!