- C-TO-BE
- Organizational Development
- Management Training
- Leadership
- Communication
- Communication Training
- Nonviolent Communication
- Rhetoric - the Power of Language
- Effective Argumentation and Persuasion
- Facilitation - More Than Writing Cards
- Facilitate Online Meetings Professionally
- Meeting Management
- Presentation Skills Training
- Presenting in English for Non-Native Speakers
- Small Talk in English for Non-Native Speakers
- Intercultural Competence
- Personal Mastery
- Sales Training
- Train the Trainer
- Business Coaching
- Better Negotiating
More Deals. Less Effort.
AI for Sales Professionals
This training is designed for sales professionals, BDRs, SDRs, Key Account Managers, and Business Development teams, as well as specialists and project staff who work closely with customers and want to make their sales activities more efficient, structured, and impactful by leveraging artificial intelligence. It is also suitable for anyone wanting to integrate AI tools practically into everyday sales activities – from customer analysis to proposal and meeting preparation.
It enables participants to use AI strategically across the entire sales cycle. The focus is on increasing efficiency, improving sales quality, and strengthening commercial impact through intelligent support at every stage of the customer journey. The goal is to achieve greater sales impact with less effort.
Contents of the Training
Understanding AI in Sales
Understanding Customers Better with AI
Using AI for Sales Conversations and Proposals
Integrating AI into the Sales Process
Increasing Sales Impact with AI
Methods
Hands-on live demonstrations of AI tools, exercises based on real sales situations, prompt workshops, case studies, application to participants’ own customer scenarios, and best-practice transfer into daily sales activities.
Do you have any questions? Please feel free to contact us!
Understanding AI in Sales
- The role of AI in modern sales environments
- AI applications across the customer journey
- Opportunities and limitations of AI in daily sales activities
- Increasing efficiency through intelligent support
Understanding Customers Better with AI
- AI-supported target customer and market analysis
- Creating buyer personas faster and more accurately
- Identifying customer needs and pain points
- Improving preparation for customer meetings
- Increasing relevance and personalization in sales conversations
Using AI for Sales Conversations and Proposals
- Structuring sales conversations with AI support
- Developing stronger and more persuasive sales arguments
- Supporting proposal writing and presentations
- Anticipating objections through AI-driven analysis
- Preparing for complex customer situations more effectively
Integrating AI into the Sales Process
- Using AI tools efficiently in daily sales activities
- Automating routine sales tasks
- Supporting follow-ups and customer communication
- Improving sales documentation and CRM usage
- Creating more time for active selling and customer engagement
Increasing Sales Impact with AI
- Strengthening arguments through data-driven insights
- Optimizing customer outreach and messaging
- Using AI as a sparring partner for sales strategies
- Supporting pricing and proposal logic
- Increasing closing effectiveness through better preparation
Methods
Hands-on live demonstrations of AI tools, exercises based on real sales situations, prompt workshops, case studies, application to participants’ own customer scenarios, and best-practice transfer into daily sales activities.
Do you have any questions? Please feel free to contact us!
Training OFFERS
We report on current topics in our blog - take a look!
Book tips
For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
© C-TO-BE. THE COACHING COMPANY | Seeuferstraße 59 | 82541 Ambach - Münsing | Tel.: +49 172 83 16 701 | welcome@c-to-be.de