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Win New Customers, Maintain Proven Relationships! Create Contacts 


Only when the employee succeeds in knowing the customer's needs can he then offer customized and high-quality solutions and services. The motto is not to offer off-the-peg products, but to highlight the advantages and benefits of my product or service on an individual basis.
In addition, existing customer relationships must be nurtured and adapted to possible changes in the customer's needs. Effective customer orientation means showing customers concrete benefits and the next easy-to-implement steps. The correct use of questioning techniques plays an important role here.

Contents of the Training

  • Basics of customer orientation and negotiation techniques
  • Known and proven discussion strategies
  • Quick-witted argumentation in spontaneous discussion situations
  • Use of questioning techniques to steer conversations
  • Pointing out and addressing advantages with the help of the rhetorical 5-sentence method
  • Recognizing the needs of the customer and highlighting benefits
  • Demonstrating the feasibility of customer-oriented solutions
  • Dealing with objections and difficult negotiating partners
  • Generate follow-up orders - know how!
  • Skillful use of closing techniques
Trainer input, group work, role plays, and video support

Do you have any questions? Please feel free to contact us!


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Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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